Spike Lee heads ‘Old Money Is Out, New Money Is In’ ad for cryptocurrency ATMs – Bitcoin News
Award-winning director Spike Lee has teamed up with Bitcoin ATM operator Coin Cloud for a multi-million dollar crypto campaign. “The digital currency is not only suitable for people of color, but for anyone who has historically been excluded from traditional financial systems,” said the famous director.
Spike Lee makes short film for Bitcoin Company
Coin Cloud, a digital ATM operator with more than 2,000 machines, announced on Wednesday a multi-million dollar campaign with a short film starring and directing Oscar-winning filmmaker Spike Lee.
The Las Vegas-based company said the campaign featured a commercial called “The Currency of Currency,” describing it as “a raw and honest snapshot of the history of money and the inequalities inherent in the ancient US financial systems.” . Coin Cloud added:
The play makes a simple but bold statement: old money is out; new money is in there.
The announcement went on to say, “From institutions that purposely foreclose color communities to asset gaps threatening the future of millions of Americans, the ad sheds light on how traditional currencies need a new look and what opportunities digital currency can offer offers. “
Coin Cloud’s machines allow users to buy and sell Bitcoin and more than 30 other cryptocurrencies with cash. Users can also purchase BTC and 20+ other cryptocurrencies using credit or debit cards. The machines are in over 2,000 locations across the country and in Brazil. The crypto ATM tracking website Coinatmradar ranks Coin Cloud as the second largest Bitcoin ATM operator after Bitcoin Depot.
Spike Lee said:
Coin Cloud is at the top – at the top – when it comes to people of color when it comes to finances and access to wealth accumulation. The digital currency is not only suitable for people of color, but for anyone who has historically been excluded from traditional financial systems.
The commercial was shot in New York and produced by 40 Acres and a Mule Filmworks. It features cameos by actress Mj Rodriguez, American drag queen and reality TV personality Shangela, singer-songwriter Teyana Taylor and actor-activist Kendrick Sampson.
The campaign will run nationwide on cable television channels including Adult Swim and Comedy Central. It will also run on Youtube and other OTT and digital platforms such as Roku and Reddit.
What do you think of Spike Lee’s commercial for Coin Cloud? Let us know in the comment section below.
Photo credits: Shutterstock, Pixabay, Wiki Commons
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source https://bidsfor.me/spike-lee-heads-old-money-is-out-new-money-is-in-ad-for-cryptocurrency-atms-bitcoin-news/
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