Playboy partners with Superrare to launch the Miami Beach NFT Collection – Bitcoin News
Listed and iconic lifestyle company Playboy announced that the entertainment company has partnered with the non-fungible token (NFT) digital art marketplace Superrare. The Playboy NFTs are expanding an exhibit presented to thousands of visitors at the Bitcoin 2021 conference in Miami.
New Playboy Collection of NFTs Includes Heritage Photo Printing
Playboy (Nasdaq: PLBY) announced that it is partnering with the NFT digital art marketplace, Superrare, to display and sell a collection of NFTs. The Playboy collection, released on Friday, includes works by Jon Noorlander and MBSJQ, Ayla El-Moussa and REK0DE. In addition, the works contain the original heritage photo taken directly from the Playboy archives.

The original Heritage photo shows a Playboy Bunny Kathy waterskiing at the Miami Playboy Club in 1970. The Playboy Heritage NFT buyer also receives a framed, limited edition print of the waterskiing Playboy Bunny photo. The Playboy collection will be auctioned today and if a minimum reserve is reached a 24-hour auction will be triggered. The Playboy NFT auction coincides with Decentraland’s Art Week.
“For 67 years, Playboy has offered artists, writers and photographers a platform to express themselves in complete freedom,” says the description of the Miami Beach Collection. “From Pablo Picasso and Salvador Dalí to Keith Haring and Andy Warhol to Kinuko Kraft and LeRoy Neiman, Playboy was a creative incubator for some of the world’s most legendary artists long before they were known.”
“We are honored to be part of the Superrare community and are excited to present our first collaboration during Decentraland Art Week,” said Rachel Webber, Playboy Chief Brand Officer, in a statement. “We have long admired Superrare’s curatorial vision and are excited to continue Playboy’s legacy as a curator of artistic expression on the platform. A big thank you also to the always inspiring and innovative Decentraland team for the invitation to their second first art festival and the continuous creative collaboration. “
Playboy’s Miami Beach Collection coincides with Decentraland Art Week
Decentraland is no stranger to the Playboy brand as the company “caused a sensation in Decentraland in May,” said Sam Hamilton, a member of the Decentraland Foundation. Playboy’s very first NFT collection was called “Liquid Summer”. The collection showed a shared vision of Slimesunday and Playboy. At the time, Playboy praised cryptocurrency solutions and non-fungible token assets.
“Crypto and NFTs: These are the new frontiers of creative expression and cultural engagement, where the artistic artifacts of our collective past meet next-generation blockchain technology,” Playboy said at the time. “For almost 70 years, Playboy has been working to challenge the status quo and drive society forward.”
What do you think of Playboy’s Miami Beach Collection hosted on Superrare? Let us know what you think on this matter in the comments below.
Photo credits: Shutterstock, Pixabay, Wiki Commons
source https://bidsfor.me/playboy-partners-with-superrare-to-launch-the-miami-beach-nft-collection-bitcoin-news/
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