Jay-Z’s entertainment company Roc Nation buys Sensorium’s Metaverse crypto tokens – Blockchain Bitcoin News

On Wednesday, the full-service entertainment company founded by influential hip-hop artist Jay-Z, Roc Nation, announced that it had bought tokens from Sensorium Corporation. The tokens purchased by Roc Nation are called Senso (SENSO), the in-platform currency of Sensorium Galaxy, an entertainment-focused metaverse that fuses cryptocurrencies with virtual reality (VR).

Roc Nation enters Sensorium’s mixed world of crypto and VR

Founded by Jay-Z, Roc Nation is a company specializing in entertainment products and services such as talent acquisition, clothing, publishing, sports, and management. Now the company is moving into digital currencies as Roc Nation announced the purchase of Senso-Token (SENSO), the native currency for the Metaverse connected to Sensorium Galaxy.

Sensorium metaverse is currently offering a demo. “The Sensorium Spaceship Tech Demo provides an early glimpse into the future lobby of the Sensorium galaxy from which social VR experiences and events will begin,” the website explains. “This demo is not representative of the final appearance.”

Sensorium Corporation, the creators of the metaverse, have combined blockchain technology with VR, and the project has just released the beta version of the Sensorium metaverse, “Prism”. Visitors to Prism can attend music festivals, concerts, and play mini-games, with the chance to see artists such as David Guetta and Armin van Buuren.

Sensorium Corporation plans to launch the next iteration of the metaverse called “Motion,” which supposedly includes an underwater metaverse experience. “Let your movements become your language,” says Sensorium Motion’s description of the world. “Connect with your senses through deep mindfulness and exciting dance performances to create an underwater space. Immerse yourself in this mystical land to experience deep connections made possible by pure movement. “

The announcement of Roc Nation’s purchase of Senso tokens on Wednesday explains that the company is taking steps into the future. Desiree Perez, CEO of Roc Nation, stated that the entertainment company wants to include its artists in Sensorium Galaxy.

Roc Nation’s Perez continued in a statement sent to Bitcoin.com News:

Sensorium Galaxy is well positioned to take the entertainment industry to the next level. Your digital metaverse has a strong focus on quality, which is exactly what we want for our extensive artist base.

In Sensorium Galaxy “artists can benefit from global content distribution”

According to the developers of the project, the metaverse currency in the game, called senso, will be able to be used for many transactions in the online world. Senso tokens can buy concert tickets, update features, issue custom non-fungible tokens (NFTs), and subscribe to premium content.

Sensorium Galaxy’s Prism is in closed beta and public launch is scheduled for later this year. “[Prism] lies in the epicenter of SG, [Prism] is the world of music. A country where top performers gather to express themselves in complete freedom, ”says the Sensorium Galaxy website.

Brian Kean, Chief Communications Officer of Sensorium Corporation, said during the announcement that Roc Nation’s acquisition of senso solidifies the idea that entertainment leaders are realizing the opportunities that come with growing digital environments.

With the possession of the Senso tokens, “Roc Nation is taking a step towards the future of entertainment,” added Kean. “[By] to give their artists the opportunity to potentially benefit from the worldwide distribution of content via Sensorium Galaxy and to protect the property rights to all of their digital content. ”Sensorium Galaxy also gives holders of Senso tokens such as Roc Nation the opportunity to participate in several decisions Product level.

Recently, Roc Nation founder Jay-Z has been talking about cryptocurrencies, blockchain, and NFTs. In June, Jay-Z discussed NFTs and blockchain technology with Twitter CEO Jack Dorsey and the rap star also changed his Twitter profile picture to Cryptopunk # 6095 a few days earlier.

What do you think of Roc Nation’s purchase of Senso (SENSO) tokens? What do you think of digital environments and metaverses? Let us know what you think on this matter in the comments below.

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Blockchain Technology, Brian Kean, Desiree Perez, Jay Z, Metaverse, nft, non-fungible token, rapper, reasonable doubt, Roc Nation, Roc Nation CEO, Roc Nation Senso Tokens, Roc Nation Sensorium Galaxy, Sensorium Corporation, Sensorium Galaxy, Smart Contract, Sotheby’s Jay-Z, Twitter CEO

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