FTX becomes the official cryptocurrency exchange brand of MLB – Bitcoin News as part of a long-term deal

Following the naming agreement for the NBA’s Miami Heat arena and the partnership with esports giant TSM, FTX Trading Limited announced a long-term partnership with the professional baseball organization Major League Baseball (MLB).

FTX cooperates with Major League Baseball

FTX Trading Limited and its parent company West Realm Shires Services Inc. have announced “a new long-term, global partnership” according to mlb.com. The deal means that FTX will be the official cryptocurrency exchange brand for the professional baseball league. The long-term partnership is intended to increase the “brand awareness” of FTX Trading Limited and to support the MLB in innovation.

FTX becomes MLB's official cryptocurrency exchange brand as part of a long-term dealThe FTX.US logo will appear on referee uniforms at the MLB All-Star Game in July. The company has also entered into an agreement with MLB Players Inc. that grants access to the crypto-exchange advertising channel and the rights to “players in the creation of content”. Sam Bankman-Fried, CEO and Founder of FTX, said the company looks forward to sharing more details about the MLB partnership in the future.

“It is an honor for FTX to be the first cryptocurrency exchange tied to the history and tradition of America’s national pastime,” Bankman-Fried said in a statement. “FTX.COM and FTX.US are excited about this unique partnership with Major League Baseball. At FTX we strive every day to make a positive global impact and there is no better partner with whom we can achieve this goal [the] MLB and its international fan base, ”he added.

FTX and MLB partnership follows the naming rights of the Miami Heat Arena and the deal with the Esports Giant TSM

In the first week of June, FTX announced that it has signed a naming agreement with US professional esports organization TSM for $ 210 million. The deal with TSM enabled FTX to rename the company “TSM FTX”. The announcement further stated that TSM FTX’s plan is to expand operations and enter new markets in South America and Asia. Before the TSM deal, FTX acquired another naming contract in one arrangement with the Miami Heat Arena owners of the NBA in Florida.

Bankman-Fried’s company also worked with Chess.com during the FTX Crypto Cup. In the FTX Crypto Cup, Magnus Carlsen defeated Wesley So in the final of the Champions Chess Tour, which ultimately became an “all-important Armageddon game”. The leading crypto exchange Coinbase also teamed up with Chess.com this year in the competition called “Cryptochamps”, a crypto-themed chess tournament. As for the MLB deal, the league looks forward to growing with the maturing crypto industry.

“This is an incredibly exciting announcement for anyone in Major League Baseball as we are partnering with a global leader in the early stages of their incredible growth,” said Noah Garden, MLB’s chief revenue officer, during the announcement. “FTX has quickly grown into a global leader in the evolving cryptocurrency industry and continues to build on its already impressive reputation. Our fans were early adopters in using new technology to engage with our game, ”he added.

What do you think of the partnership agreement between FTX and MLB? Let us know what you think on this matter in the comments below.

Tags in this story

Brand, Chess.com, Crypto, Cryptocurrency, Deal, Esports Company, FTX Exchange, FTX Trading Limited, Major League Baseball, Miami Heat Arena, MLB All Star Game, MLB Players Inc., Naming Rights, Noah Garden, Partnership, Rebranding, Sam Bankman-Fried, TSM, TSM FTX

Photo credits: Shutterstock, Pixabay, Wiki Commons

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